Online Review Stats You Need to Know in 2019

Whether you are finding a new restaurant to visit, a new hotel to stay in or a new dentist, reviews are the keys to the castle. Consumers flock to online review sites like Google, Yelp, Facebook and TripAdvisor to share their experiences. And these experiences influence the purchase decisions for 93% of consumers. Now that is some big news!

97% of people read reviews for local businesses.(BIA/Kelsey)

73% of customers value the written review over the overall star rating

85%of people trust reviews they read online as much as personal recommendations

90% of respondents who recalled reading online reviews claimed that positive online reviews influenced buying decisions, while 86 percent said buying decisions were influenced by negative online reviews. (Dimensional Research)

92% of B2B buyers are more likely to purchase after reading a trusted review (G2.com)

9% increase in revenue if you jump your review rating by 1 star. If you are increasing the star value about 3.0 that number is considerably higher (Harvard Business School)

270% increase in conversion rates when display reviews on your website (Spiegel Research Center)

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